Marketing Automation

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Marketing Automation

According to Wikipedia, Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.

If you begin to do some research into what marketing automation is, you can quickly get overwhelmed. There are so many tools you can use and there are even more features and processes to try and manage. The term automation can be pretty deceiving when it comes to marketing automation. Yes, it does automate some tasks, but the strategy and tactics needed to get to that phase is anything buy automated. This is why it can be so overwhelming especially to small businesses with limited time.

Just to introduce you a bit to marketing automation, here are a list of features that are often included in marketing automation software solutions:

Central database

  • Prediction and scoring
  • CRM integration
  • Lead management

Engagement tools

  • Landing pages
  • Campaign management
  • Content marketing
  • Email marketing
  • Social marketing

Analytics

  • Marketing analytics

How I Can Help You

As you can see there are a lot of moving parts when it comes to marketing automation and not all of them will pertain to you and your business. I can work with you and your organization to determine the best strategy and tools for interacting with your leads and customers, including:

  • Customer Journeys and workflow
  • Tool selection
  • Tool set-up
  • Campaign creation and set-up
  • Drip campaigns
  • Email list segmentation
  • Cart abandonment
  • Training

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